Learn how to build slide decks like an experienced strategy consultant

Learn the science that McKinsey & Co and other strategy houses use to build logical, evidence-based and compelling slide decks

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Have you ever stared at your blank slide canvas and didn't know where to start?

We’ve all been there. You know you need to get these slides finished.

But you just can’t figure out how to translate all of your data and insights into clear and compelling slides. Your mind is blank.

You’ve spent hours trying different slide designs. But you scrapped them halfway through. Too many false starts, too much wasted time.

What if you had the skills to confidently build slides that were guaranteed to hit the mark?

But there’s a better way. If you understood the hidden science behind building clear and compelling slide decks, then you could:

  • Stop wasting time building slides and then realising they are no good because you’ll have a repeatable slide building framework for every project
  • Stop staring at your blank canvas wondering what to do next because you’ll know exactly how to visually communicate any insight
  • Stop worrying whether you’ve missed something important because you’ll know how to craft a bulletproof logical argument that cannot be refuted

In fact, you could build a reputation as somebody that gets results with clear, persuasive, executive-ready slide decks.

Introducing Slide Science

What is Slide Science?

Slide Science is an online PowerPoint course. But I will not teach you how to use the PowerPoint ribbon menu, how to format shapes, or any other PowerPoint functionality.

Instead, you’ll learn something much more important…

You’ll learn the hidden science behind making slide decks like strategy consultants at McKinsey & Co, Bain and BCG.

These slide decks:

  • Follow a clear logical thread to an outcome that cannot be doubted or questioned 
  • Make bold claims that supported by irrefutable evidence and data
  • Are easy to understand through simple yet compelling charts and visualisations
  • Have clear recommendations that are designed to inspire action

An addition, I also have a Think-Cell add-on module for those who want to master advanced charting and other visualisations.

The course curriculum

Chapter 1. Crafting a logical argument and compelling storyline

Goal: Articulate the objective you want to achieve with your slide deck and build a storyline that logically leads to that objective.

In this chapter you will learn:

  • How to clearly define the objective of your PowerPoint slide deck
  • The different types of logical arguments (deductive and inductive) and when to use each type
  • Different types of storylines and when to use each type (e.g. neutral, burning platform, springboard) 
  • How to translate your logical argument into a compelling storyline using the “Dot-Dash SCQA Structure”

Chapter 2. Structuring your slide deck using the Pyramid Principle

Goal: Build the outline of your slide deck based on the logical storyline that we crafted in the first chapter.

In this chapter you will learn:

  • The universal “Pyramid Principle” structure of every professional PowerPoint slide deck
  • The concept of “logic between the slides” and how to use slide lead-ins to tell our compelling story 
  • The concept of “logic within the slides” and how to support every lead-in with evidence
  • The 5 most common slide layouts and when to use them (e.g. 2-panel slides, call-out boxes, tombstones, etc.)

Chapter 3. Supporting your storyline with evidence-based visualisations

Goal: Design simple but irrefutable slides that support your storyline with quantitative and qualitative evidence.

In this chapter you will learn:

  • How to choose the correct chart for any quantitative data or insight
  • The 8-point charting checklist that guarantees your charts are clear and complete every time
  • Common conceptual graphics for visualising qualitative insights (e.g. flow diagrams, tree diagrams, process maps, 2×2 matrices, etc.)
  • How to focus the readers’ attention using highlights, arrows, boxes and more

Chapter 5. Using text effectively in PowerPoint slides

Goal: Support your chart visualisations with a strategic use of explanatory text that is both highly compelling and simple to understand.

In this chapter you will learn:

  • When you should and shouldn’t use text on your slides
  • The “draft, drain, refine” process for turning verbose text into sharp text
  • The 7-point checklist for addressing common issues with text on slides (e.g. remove adverbs, inconsistent tenses, logical sequencing, etc.)

Chapter 6. Reviewing and finalizing your slide deck

Goal: Finalize your slide deck by reviewing your slides, and writing introduction and recommendation slides that inspire action.

In this chapter you will learn:

  • How to write an introduction slide that articulates your logical argument and supports your objective in an easy-to-understand way
  • How to write a recommendation slide that inspires action in your audience
  • The 10-point slide review checklist to help you find common mistakes (e.g. slide inconsistencies, missing slide numbers, etc.)
  • Simple tips and tricks for making your slides look more professional

Optional think-cell add-on

Chapter 7. Mastering think-cell for charting (requires think-cell)

Goal: Confidently apply the chart visualisations covered in Chapter 3 using the think-cell plugin for PowerPoint.

In this chapter you will learn:

  • Introduction to think-cell menus, features and functionality
  • Inserting and formatting basic charts using think-cell (e.g. bar, column, line, area, combo, scatter, bubble charts)
  • Visualising comparisons, differences and growth rates
  • Using non-chart think-cell functions (e.g. dynamic agendas, smart objects, etc.)

Chapter 8: Advanced charting using think-cell (requires think-cell)

Goal: Master advanced chart formats using think-cell and automating charts by linking to Excel data.

In this chapter you will learn:

  • Deep dive into Gantt charts: Selecting the most appropriate scale, formatting for sub-projects, highlighting (e.g. areas of concern), etc. 
  • Deep dive into Marimekko charts: structuring data, displaying labels clearly, highlighting segments, etc.
  • Deep dive into waterfall charts: structuring data for step-up and step-down charts, using the magical “e”, adding a reference column, showing two scenarios within one waterfall chart, etc.
  • Automating think-cell charts by linking to Excel: Linking think-cell charts to Excel data, automatically updating charts, changing chart fill color based on Excel data, populating Gantt charts from Excel, etc.

Join the Slide Science waiting list to save 50%

We’re currently building the course, so jump on the waiting list to find out when it’s done. Once the course is ready, you’ll automatically receive a 50% discount. Of course, there’s no obligation to join.

Is Slide Science right for you?

Who is the course for?

Slide Science is for anybody who wants to build better PowerPoint slide decks. Most of our participants are either:

  • Strategy and management consultants who need to quickly deliver highly quality slide decks for clients
  • Corporate professionals who want to accelerate their career by improving their ability to influence using slide decks
  • Startup teams who want to improve how they position and pitch their company in a way that investors understand
  • Students who want to get a leg up on their peers and learn the science of slide making early

What are people saying?

We are still finishing the Slide Science course but we’ve been sharing videos on YouTube for a while now. Here’s what people are saying… 

Slide Science testimonial
Slide Science testimonial
Slide Science testimonial

Frequently asked questions

I can’t afford Slide Science, is there anything I can do?

Absolutely, there are two ways you may be able to reduce the cost of Slide Science: 

  • Corporate training budget. Consider asking your employer to cover the cost of the course under your training budget. We will provide an official tax invoice, can discuss bulk discounts, and our money-back guarantee also extends to corporate customers.
  • Tax deductibility. In many countries, professional training courses may be tax deductible, as long as the course relates to your current work activities. Consider speaking to your tax advisor for advice on whether this applies to you. If it does, you may be able to deduct the cost of Slide Science.

What if I purchase and then realise Slide Science is not for me? Is there a refund policy?

We care more about your success than taking your money. If you enroll in Slide Science and it is not what you expected, then we will refund your money, no questions asked.

Join the Slide Science waiting list to save 50%

We’re currently building the course, so jump on the waiting list to find out when it’s done. Once the course is ready, you’ll automatically receive a 50% discount. Of course, there’s no obligation to join.