132 PowerPoint Slides | 23 Excel Sheets | 38 Frameworks

★★★★★ 4.9 (33 reviews)

Templates, tools, frameworks, and storylines to create a value proposition and go-to-market for your own organization or client.

Trusted by 1,000s of executives, consultants and freelancers

• Identify the most attractive customer segments in your market
• Define personas for each of your customer segments based on demographics, psychographics and behaviorals
• Capture customer needs using desktop research, surveys, customer interviews, and observational studies
• Ideate new product ideas based on customer needs using the SCAMPER Methodology and the New-Old Matrix
• Prioritize product ideas and identify those with the highest likelihood of success using the DVF Framework
• Deliver the product using the 6-stage product development process: discover, define, plan, deliver and adopt
• Position the product uniquely in the market using a 3-stage positioning methodology

• Understand pricing maturity levels and which applies to your organization
  

• Set pricing objectives based on the product lifecycle and market dynamics

• Evaluate 17 different pricing models that are commonly used by organizations

• Run sensitivity analysis to estimate how demand changes as a function of price
  

• Determine total unit cost including both fixed and variable costs

• Calculate optimal price to maximize gross profit, revenue or sales

• Monitor indicators of repricing potential, including market, product and competition indicators

• Run repricing experiments to refine pricing over time

• Design a distribution and channel partner strategy to distribute your products

• Understand the value-add of channel partners and how to utilize them

• Build a direct-to-consumer (DTC) channel to own end-to-end online distribution

• Define clear DTC channel targets that take into account customer lifetime value and customer acquisition cost

• Identify third-party distribution channels that extend segment reach and geographic coverage

• Track and forecast sales against pre-defined targets

• Address potential root causes of not meeting sales targets using sales driver trees

• Design a sales strategy that maximizes targets, leads, conversions, and retention

• Optimize the sales funnel and identify areas of "leakage"

• Measure sales performance using a balanced scorecard

• Diagnose the maturity of your marketing function and where to improve

• Define your brand identity and how to be perceived by customers

• Build an ideal marketing mix based on your customer personas and segments

• Utilize both above-the-line and below-the-line marketing campaigns to achieve different goals

• Understand how to use technology and data to improve marketing outcomes

• Run marketing experiments to improve marketing ROI over time

Consulting-quality slides for you to drag and drop...

...supported by powerful but easy-to-use Excel models

132 PowerPoint Slides | 23 Excel Sheets | 38 Frameworks

★★★★★ 4.9 (33 reviews)

Templates, tools, frameworks, and storylines to create a value proposition and go-to-market for your own organization or client.

All testimonials and reviews from verified toolkit buyers

This toolkit is amazing! Instead of spending 2 weeks creating a value proposition deck, we were able to get a draft finished in 3 days.

I feel like I have the power of a McKinsey or BCG consulting team. This toolkit unlocks so much value for us.

There are so many slides, templates, and frameworks here that the toolkit pays for itself many times over.

The toolkit is our consulting cheat code. Whenever we get stuck, we dive into the toolkit. Without question, there's always a useful slide or two.

I bought this toolkit for personal use. The slides have been a great way to impress my managers and differentiate myself from my peers.

There are a lot of junk slide decks out there... but this isn't one of them.