132 PowerPoint Slides | 23 Excel Sheets | 38 Frameworks
★★★★★ 4.9 (33 reviews)
Templates, tools, frameworks, and storylines to create a value proposition and go-to-market for your own organization or client.
Trusted by 1,000s of executives, consultants and freelancers
Understand pricing maturity levels and which applies to your organization
Set pricing objectives based on the product lifecycle and market dynamics
Evaluate 17 different pricing models that are commonly used by organizations
Run sensitivity analysis to estimate how demand changes as a function of price
Determine total unit cost including both fixed and variable costs
Calculate optimal price to maximize gross profit, revenue or sales
Monitor indicators of repricing potential, including market, product and competition indicators
Run repricing experiments to refine pricing over time
Design a distribution and channel partner strategy to distribute your products
Understand the value-add of channel partners and how to utilize them
Build a direct-to-consumer (DTC) channel to own end-to-end online distribution
Define clear DTC channel targets that take into account customer lifetime value and customer acquisition cost
Identify third-party distribution channels that extend segment reach and geographic coverage
Track and forecast sales against pre-defined targets
Address potential root causes of not meeting sales targets using sales driver trees
Design a sales strategy that maximizes targets, leads, conversions, and retention
Optimize the sales funnel and identify areas of "leakage"
Measure sales performance using a balanced scorecard
Diagnose the maturity of your marketing function and where to improve
Define your brand identity and how to be perceived by customers
Build an ideal marketing mix based on your customer personas and segments
Utilize both above-the-line and below-the-line marketing campaigns to achieve different goals
Understand how to use technology and data to improve marketing outcomes
Run marketing experiments to improve marketing ROI over time
Consulting-quality slides for you to drag and drop...
...supported by powerful but easy-to-use Excel models
Customer persona canvas
Double diamond research process
SCAMPER product ideation framework
New-Old Matrix
Pain-Gain Matrix
DVF Framework
Business Model Canvas
Product business case
Product targets one-pager
Customer perceptual map
Feature > Advantage > Benefit > Value Framework
Product Positioning Canvas
5-stage pricing strategy framework
Pricing maturity levels
Product lifecycle / maturity curve
Supply and demand curves
Price makers vs price takers
Pricing model tree (17 pricing models)
Competitor pricing maps
Customer value maps
Dynamic pricing matrix
Channel partner distribution types (intensive, selective, exclusive)
Channel partner distribution methods (direct, hybrid, indirect)
DTC unit economics driver trees
Distribution partner business case
Sales revenue driver tree
Marketing funnel / customer purchase funnel
Elevator pitch worksheet
Client stakeholder matrix
Prospect prioritization worksheet
Sales team balanced scorecard
Kapfere's Brand Identity Prism
5-Ps Marketing Mix
ATL-TTL-BTL marketing campaigns
Customer persona canvas
Marketing experience evaluation worksheet
Digital marketing funnel
Marketing channel control spectrum
Don't waste time conducting research and analysis to support your arguments
This toolkit comes with real-world data and insights that you can use in your presentations
Example: Analysis showing that pricing is the most effective way to drive changes in EBITDA
Don't create complex Excel models and calculators from scratch
This toolkit comes with pre-built Excel models and calculators to speed-up and simplify analysis
Example: A pricing calculator that optimizes price for any given level of demand.
Don't agonize over creating new frameworks, processes or mental models
This toolkit comes with powerful frameworks that are used by Fortune 500 companies and consulting firms
Example: A 6-stage product development process with clearly-defined outcomes and enablers
132 PowerPoint Slides | 23 Excel Sheets | 38 Frameworks
★★★★★ 4.9 (33 reviews)
Templates, tools, frameworks, and storylines to create a value proposition and go-to-market for your own organization or client.
100% money-back guarantee. If you purchase the toolkit and it is not what you expected, then we will refund your money within the first 30 days, no questions asked.
Average Rating 4.9 (based on 33 reviews)
Verified Customer Reviews
All testimonials and reviews from verified toolkit buyers
James P, Washington DC
This toolkit is amazing! Instead of spending 2 weeks creating a value proposition deck, we were able to get a draft finished in 3 days.
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Paula D, Melbourne
I feel like I have the power of a McKinsey or BCG consulting team. This toolkit unlocks so much value for us.
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Tracey S, New York
There are so many slides, templates, and frameworks here that the toolkit pays for itself many times over.
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Paul E, Boston
The toolkit is our consulting cheat code. Whenever we get stuck, we dive into the toolkit. Without question, there's always a useful slide or two.
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Steven T, Leeds
I bought this toolkit for personal use. The slides have been a great way to impress my managers and differentiate myself from my peers.
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John L, Boise
There are a lot of junk slide decks out there... but this isn't one of them.
Verified Customer