What is a go-to-market strategy?
A go-to-market strategy defines how your organization will engage with customers to maximize sales productivity and growth.
It typically includes:
- Distribution strategy: How and where you make your solution available to customers (e.g. online, brick-and-mortar store, resellers, brokers, etc)
- Marketing strategy: How you identify and engage with your potential customers through marketing channels (i.e. what is the marketing mix?)
- Sales strategy: How you structure and enable your salesforce to meet business targets
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Roadmap slides, recommendations slides, journey slides, key takeaways slides, next steps slides, panel slides, and more!
What is a go-to-market strategy slide?
A go-to-market strategy slide summarizes an organization’s overall go-to-market strategy, and covers distribution, marketing and sales. It usually follows the value proposition, which cover the product, price and positioning, and a market sizing view (see our guide to TAM slides).
Typically, the go-to-market strategy requires multiple slides to communicate effectively. In fact, it’s not uncommon for the strategy be a standalone PowerPoint presentation.
Example key takeaways slides
Check out some examples of go-to-market strategy slides from top consulting firms.
